First retrieves are best started in a long, narrow area, closed off at one end, such as a hallway. This can be started around 12-14 weeks. 2 or 3 retrieves are plenty. Again, get down on your knees and get on the pup's level. We use a feather-wrapped canvas puppy bumper for these early retrieves.
Again, 2-3 retrieves are enough. Stop while the puppy wants more. This ensures the
puppy will not get burn-out and think that retrieving is not fun.
Once your pup is retrieving nicely, you will need to enlist the help of an assistant ("bird boy"). The assistant can stand behind a bush or tree and throw from this location.
This will allow you to stretch the dog out past the point where most people can throw a dummy. Most retrieves should be in very low or no cover.